Snowball

Human-in-the-Loop in Agentic Investigations: A Snowball Sprint Storyboard Analysis

"Human in the loop" is the most overused phrase in agentic AI. And the human is almost always in the wrong place. The Storyboard is how you figure out where your human should actually sit. Here is the complete Snowball Sprint Analysis of two real agentic SOC investigation flows — side by side, from public material. Same alert. Same human. Order-of-magnitude difference in MTTR.

I'm Going to SXSW — And I'm Bringing the AI Bullshit Detective

The Easiest Way to Eat Your AI Data Salami (and Enjoy It)

... Is to slice it thin. Here's how.

Join me at Agentic AI Summit this Friday

I'll be unpacking the most pressing agentic questions at the Agentic AI Summit this Friday.

CES 2026: Boring AI Is Winning, Fast Money Is Circling, and Most Leaders Aren't Ready

I walked 14 miles of the show floor at CES 2026. Gave a talk on advanced prompting. Talked to VCs, founders, consultants, AI leaders. 5 patterns emerged. All of them point in the same direction. Most companies are walking the other way.

My one AI prediction for 2026

Substance wins. Hype dies.

Thin Slicing: Why Your AI Product Strategy Needs Less Theater, More Taste

Are you optimizing for the picture? Or for taste? Here's why 85% of AI projects fail and how to build one that actually works.

⚠️ 85% of AI Products Fail. Your Team Is Building One Right Now.

Snowball Design Sprint Framework helps you validate product-market fit in weeks instead of discovering failure after 6 months and $2M.

AI Snowflake: Stop Asking the Wrong AI Question

One of the most common ways projects go sideways is by asking a question that AI cannot answer—or worse, one that doesn’t actually deliver ROI.(AI Snowflakes: short, focused UX for AI insights. Quick provocations designed to spark thinking and sharpen strategy, in under a minute.)

Snowball Killed the Dev-Star: Stop Handing Off, Start Succeeding in the AI-First World

AI-first UX isn’t about pixel-perfect mockups — it’s about whether your product sinks or sails. Traditional 3-in-a-box Figma wireframes are the Titanic: they doom teams to Telephone Pictionary the moment AI behavior springs a leak. This guide shows UX designers how to roll the Snowball instead — a customer-centered, vibe-coded process that delivers working code prototypes from day one, shipping products customers actually want to buy.