🔥 Ready to become indispensable?

Then you need our new book: 
UX for AI: A Framework for Designing AI-Driven Products

📘 Shipping May 13th from Wiley – now available for pre-order on Amazon: https://amzn.to/4l2ShyL 

This book is your hands-on companion to everything you love about our blog and our famous “How to Become Indispensable in 2025” guide — and so much more.

You won’t just read about UX for AI techniques: Storyboarding, Digital Twin, Value Matrix, AI-first RITE…

• You’ll build them.

• You’ll practice them.

• You’ll master them.

💥 Built on 35+ real-world AI case studies — what worked, what failed, and why (extreme snark warning!)

🛠️ A full set of battle-tested UX tools with step-by-step exercises and practical examples

🚀 The exact frameworks UX leaders are using today to shape UX for LLMs, copilots, and AI Agents

💡 Learn how to lead cross-functional teams to pick the right use cases, shape the model, define the data, and deliver actual impact.

This book is designed for people who are ready to lead.
Not theory. Not fluff. Just the tools and thinking you need to become indispensable in the new AI normal.

📦 Pre-order now on Amazon: https://amzn.to/4l2ShyL
🎯 Drops May 13th — right on time to change how you show up at work

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